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MOBILISING SUPPORT FOR

Rom Valley Gardens

Romford,
London Borough of Havering

July 2021

Outcome

236

The number of supporters registered on the London Borough of Havering’s planning portal in favourof Impact Capital’s planning application for Rom Valley Gardens.

Our approach

We ran a series of social media adverts targeting 18–34-year-olds in the Borough, encouraging them to sign up as supporters of Just Build Homes. We supplemented this with canvassing of the same demographic. Once we had a bank of supportive residents, we went back to them to encourage them to support Impact Capital’s planning application.

Demographic breakdown of supporters

All 18-34
year olds

35% male

65% female

Mostly renters

Havering residents

Location of supporters

236 local residents of the London Borough of Havering registered on the planning portal as supporters of the scheme.

Motivation for supporting the application

A - 37% Housing availability

B - 33% Pro-development

C - 18% Affordability

D - 7% Improve area

E - 5% Looking to buy

  • A lot of homeless people in Romford and no one wants that.
  • A lot of people -Overpopulated need of more homes.
  • A lot of people of living in substandard homes.
  • A lot of people struggling for homes. Rent is too high. Young people will struggle and my son will struggle in the future.
  • Although more homes could mean area becomes over populated, I think they should make use of any space that is available to build homes.
  • Amount of homeless -people are struggling with council property.
  • As long as green spaces are kept it’s a good idea and maybe removing some of the old homes to build new ones.
  • Attempt to stop homelessness
  • Because too many people are on the waiting list and they have to wait for many years.
  • Build to go ahead -population is on the raise.
  • Busy area and it is helping people out
  • due to overpopulation people are struggling to be homed.
  • Feel like there is a lot of people who cannot buy and still renting.
  • Hard to get on the ladder -more options for younger people.
  • Havering is a nice area to live so more homes would be a good idea.
  • Huge demand on homes -the last year people have struggled.
  • I don’t see why they shouldn’t build more homes if there is space.
  • I feel Havering is more and more popular, it has made London More accessible from London and therefore we need to build more homes.
  • I feel like the demand is going up for younger people. I am having top look outside of Havering for affordability and availability and so are my friends.
  • I have now been in my home for 12 years and there is not enough availability.
  • I have three sisters who have to rent as there is no availability.
  • I live in private leasing for being homeless. Trying to find homes is ridiculous. I would like to find my forever home.
  • I think it’s a good opportunity for the younger generation especially if they are going to be affordable homes. More homes are also needed in the area.
  • I think it’s a good opportunity
  • I think it’s extremely hard for the younger generation to get onto the property ladder so if homes are going to be affordable it’s a good idea.
  • I think more homes are always needed.
  • I think more homes should be built everywhere.
  • I think more homes should be built for first time buyers
  • I think more homes should be built to help families, especially if they are closer to schools.
  • I think there is more people coming in from other areas so more homes are needed.
  • I think there should be more affordable homes for families as there is a shortage at the moment
  • I understand people need more homes.
  • I would like to stay in the area and having more availability will help with that.
  • If it’s going to help the younger generation with housing she is all for the campaign as she feels they need housing the most.
  • In need for homes, it seem property has become a bit of a stand still previous years.
  • It’s to help people get on the ladder. One friend of mine had to wait 14 years to get help with homes and availability.
  • Just happy to have more homes built in the Havering area
  • Just happy to support campaign of more homes being built
  • Lots of people and their families are in need.
  • Lots of people are trying to buy homes where they grew up and there isn’t much around so new homes are definitely needed.
  • More affordable homes are needed for the younger generation.
  • More and more people are coming in from London so more homes are definitely needed.
  • More council properties and more availability on homes and populations needs it.
  • More homes are always needed.
  • More homes are needed as Havering is becoming a popular area to live.
  • More homes are needed for first time buyers.
  • More homes need to be built as people are struggling.
  • More opportunities for people
  • My sister is trying to purchase a home and there is nothing around. Also this helps with infrastructure.
  • Need for home, more availability. I will be looking to buy in the future.
  • Need more homes
  • Need more homes in Havering and use old space.
  • Needed more homes.
  • Not enough -bigger homes available. Homeless, and welcoming for others from other boroughs and moving with the times.
  • Not enough homes in Havering.
  • not enough homes in the area
  • Not enough housing.
  • People are always looking for new homes and new homes would take some of the pressure away.
  • People are in need for homes.
  • people need homes, people want a place to call their own.
  • People need more homes.
  • People should not be without a home.
  • Population increasing so more homes are definitely needed
  • She is going to be moving herself shortly in the Havering area so was happy to support new homes being built.
  • Shortage of homes in Havering. Limited affordable homes.
  • Single mum and it is a struggle to get on the ladder.
  • The new generation needs homes, my kids need more availability.
  • There are 2000 people on waiting lists. I would like more available homes in the area.
  • There are lots of homeless people on the streets -more homes are needed.
  • There are not enough homes in Havering.
  • There are too many homeless people so more homes are needed,
  • There is always a need for more homes.
  • There is not enough homes
  • There is simply not enough homes.
  • There is simply not enough homes, the more the better.
  • There isn’t Enough homes in Havering
  • to help the population
  • Too many people need more homes in Havering.
  • Trying to get housing in the area in very difficult. It’s important for development to go ahead.
  • We have been letting in Romford -We love the area but there is no houses for sale. Therefor we may need to leave if this doesn’t change.
  • We need more homes
  • Well speaking from my own personal experience. It’s hard for young people to get on the housing ladder. Becoming more and more harder when having to rent.
  • Younger people to get on the ladder.
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Availability

What are supporters saying?

  • A lot of homeless people in Romford and no one wants that.
  • A lot of people -Overpopulated need of more homes.
  • A lot of people of living in substandard homes.
  • A lot of people struggling for homes. Rent is too high. Young people will struggle and my son will struggle in the future.
  • Although more homes could mean area becomes over populated, I think they should make use of any space that is available to build homes.
  • Amount of homeless -people are struggling with council property.
  • As long as green spaces are kept it’s a good idea and maybe removing some of the old homes to build new ones.
  • Attempt to stop homelessness
  • Because too many people are on the waiting list and they have to wait for many years.
  • Build to go ahead -population is on the raise.
  • Busy area and it is helping people out
  • due to overpopulation people are struggling to be homed.
  • Feel like there is a lot of people who cannot buy and still renting.
  • Hard to get on the ladder -more options for younger people.
  • Havering is a nice area to live so more homes would be a good idea.
  • Huge demand on homes -the last year people have struggled.
  • I don’t see why they shouldn’t build more homes if there is space.
  • I feel Havering is more and more popular, it has made London More accessible from London and therefore we need to build more homes.
  • I feel like the demand is going up for younger people. I am having top look outside of Havering for affordability and availability and so are my friends.
  • I have now been in my home for 12 years and there is not enough availability.
  • I have three sisters who have to rent as there is no availability.
  • I live in private leasing for being homeless. Trying to find homes is ridiculous. I would like to find my forever home.
  • I think it’s a good opportunity for the younger generation especially if they are going to be affordable homes. More homes are also needed in the area.
  • I think it’s a good opportunity
  • I think it’s extremely hard for the younger generation to get onto the property ladder so if homes are going to be affordable it’s a good idea.
  • I think more homes are always needed.
  • I think more homes should be built everywhere.
  • I think more homes should be built for first time buyers
  • I think more homes should be built to help families, especially if they are closer to schools.
  • I think there is more people coming in from other areas so more homes are needed.
  • I think there should be more affordable homes for families as there is a shortage at the moment
  • I understand people need more homes.
  • I would like to stay in the area and having more availability will help with that.
  • If it’s going to help the younger generation with housing she is all for the campaign as she feels they need housing the most.
  • In need for homes, it seem property has become a bit of a stand still previous years.
  • It’s to help people get on the ladder. One friend of mine had to wait 14 years to get help with homes and availability.
  • Just happy to have more homes built in the Havering area
  • Just happy to support campaign of more homes being built
  • Lots of people and their families are in need.
  • Lots of people are trying to buy homes where they grew up and there isn’t much around so new homes are definitely needed.
  • More affordable homes are needed for the younger generation.
  • More and more people are coming in from London so more homes are definitely needed.
  • More council properties and more availability on homes and populations needs it.
  • More homes are always needed.
  • More homes are needed as Havering is becoming a popular area to live.
  • More homes are needed for first time buyers.
  • More homes need to be built as people are struggling.
  • More opportunities for people
  • My sister is trying to purchase a home and there is nothing around. Also this helps with infrastructure.
  • Need for home, more availability. I will be looking to buy in the future.
  • Need more homes
  • Need more homes in Havering and use old space.
  • Needed more homes.
  • Not enough -bigger homes available. Homeless, and welcoming for others from other boroughs and moving with the times.
  • Not enough homes in Havering.
  • not enough homes in the area
  • Not enough housing.
  • People are always looking for new homes and new homes would take some of the pressure away.
  • People are in need for homes.
  • people need homes, people want a place to call their own.
  • People need more homes.
  • People should not be without a home.
  • Population increasing so more homes are definitely needed
  • She is going to be moving herself shortly in the Havering area so was happy to support new homes being built.
  • Shortage of homes in Havering. Limited affordable homes.
  • Single mum and it is a struggle to get on the ladder.
  • The new generation needs homes, my kids need more availability.
  • There are 2000 people on waiting lists. I would like more available homes in the area.
  • There are lots of homeless people on the streets -more homes are needed.
  • There are not enough homes in Havering.
  • There are too many homeless people so more homes are needed,
  • There is always a need for more homes.
  • There is not enough homes
  • There is simply not enough homes.
  • There is simply not enough homes, the more the better.
  • There isn’t Enough homes in Havering
  • to help the population
  • Too many people need more homes in Havering.
  • Trying to get housing in the area in very difficult. It’s important for development to go ahead.
  • We have been letting in Romford -We love the area but there is no houses for sale. Therefor we may need to leave if this doesn’t change.
  • We need more homes
  • Well speaking from my own personal experience. It’s hard for young people to get on the housing ladder. Becoming more and more harder when having to rent.
  • Younger people to get on the ladder.

Pro-development

What are supporters saying?

  • As long as there are public facilities and the schools do not get over crowded, I am in favour of new homes being built.
  • As long as there’s green spaces I’m happy with more homes being built in Havering.
  • didn’t have time to comment
  • Good idea, good thing to have.
  • Great to hear that we are pushing this as there is too much push back on housing development.
  • Happy for them to build more homes in the area.
  • I am happy to register my support if it helps, I think there should be homes
  • I am happy to support this campaign even though I am moving outside the area in a few weeks.
  • I am happy to support new homes being built
  • I am in favour of affordable homes as the property at the moment is very expensive.
  • I am in favour of affordable homes being built.
  • I am in favour of new homes being built in Havering.
  • I am too busy too add any comments but happy to support the development
  • I support the proposal
  • I think it’s a good idea that new homes are being built, happy to support proposal
  • I think more homes are always a good idea
  • I think new homes are a good idea as more homes are definitely needed.
  • I think there should be more homes in havering but I think there should also be new schools in the area so the schools are not over crowded.
  • I think we always need more homes.
  • if the area is currently run down ithink new homes would make a vast improvement
  • It’s always a good idea to build more homes.
  • more homes the better
  • No comment -just happy to support campaign
  • No comments to add really
  • No strong views just happy to support campaign
  • Supportive of house building in general -no comment
  • There is definitely more need for affordable homes in the area. I would like to see the local GP practices being supported too.
  • Yes more homes are needed on the havering area but also I think more schools are needed as many are oversubscribed. Happy to register my support.

Affordability

What are supporters saying?

  • Everything is so expensive in Upminster so I am happy to support to proposal of new affordable homes
  • Good to have more affordable housing.
  • Happy for affordable homes being built
  • Hard for any young people.
  • House prices are very expensive so more affordable homes is good idea
  • I am happy to support this project providing there are going to be affordable homes and that doesn’t change
  • I do feel there should be more affordable home for the younger generation as homes are very expensive
  • I do think there should be more affordable homes
  • I feel there should be more affordable homes for the younger generation
  • I have had to move out of Havering due to the fact the housing is not affordable and there isn’t enough homes. I would love to move back.
  • I think affordable homes for the younger generation is a good idea.
  • I think it’s a good idea to build new affordable homes in the area
  • I think more homes are needed in the area especially affordable housing.
  • I think there should be more affordable homes for the younger generation.
  • I think there should be more affordable homes in Havering and redeveloping the former ice rink will improve the area.
  • I think there should be more affordable homes in the area.
  • I think there should be more affordable homes.
  • If there is room then yes they should build more affordable homes.
  • More affordable homes are needed
  • More affordable homes are needed
  • More affordable homes are needed
  • More affordable homes should be built and will help first time buyers
  • More affordable homes should be built for first time buyers.
  • More homes are definitely needed.
  • More younger adults looking for homes.
  • She thinks it’s really important that there are affordable homes in the borough
  • Should affordable homes are needed and availability I am sofa surfing.
  • Should be more affordable homes for people to get onto the property ladder.
  • The more homes the better especially affordable homes.
  • There are not enough homes in Havering -especially affordable homes.
  • There is a clear there is shortage for affordable housing and young professionals are struggling to purchase property and pushes them out of area which is unfair.
  • There should be more affordable homes as everything is very expensive.
  • Today housing is too expensive -more availability.
  • We are looking for a home and they are too expensive and more availability
  • Will be looking to buy but probably won’t be able to in Havering.
  • Will great to see new affordable homes in the area.
  • Yes if they are affordable homes for the younger generation.

Dear Laura Trott,

The housing crisis means that people like me who want to own their home can’t. The pandemic has made things even tougher. There’s been a complicated debate about the causes, but it boils down to a simple fact: we’re not building enough homes.

The BBC estimate that we’re 1.2 million homes short of what we need to build in this country, just to keep up with demand. Until we build more, the dream of home ownership will remain out of reach.

But although most mainstream politicians say they back building more homes, when it comes to specific proposals in local areas they often back the minority of existing homeowners who object.

In fact, over the last three years, there have been almost 2 million objections to planning applications.

As your constituent, I want you to know that when new homes are proposed, for every NIMBY, there are many more like me who want to say YES to building.

Will you commit to helping first time buyers in Sevenoaks by supporting the building of new homes of all types?

Yours Sincerely,